Trajector is where purpose meets progress. We specialize in medical evidence services that become the compass our clients rely on while navigating the intricate terrain of disability benefits. Our calling is clear: to make a real difference, infuse passion, and enhance the quality of life for the disabled community. As part of our global community, you'll join a team of over 1,800 dedicated individuals, each contributing their unique talents to streamline the path to benefits. Urgency propels us, data empowers us, and every step is tailored to ensure those with disabilities access their rightful compensation. Join us in shaping stories of transformation, one life at a time.

As our Paid Media Specialist, you will contribute directly to that mission by driving the performance of paid social campaigns across existing and emerging placements. This is a high-volume environment where velocity matters, precision matters, and message clarity matters. You will help bring hundreds of thousands of people into our ecosystem every month, across multiple lines of business, and your work will support their path toward lifechanging benefits. 

This role is ideal for someone who thrives in fast-moving direct response environments, enjoys hands-on experimentation, understands audience signals, and excels at extracting insight from data. You will sit inside a newly rebuilt demand organization that pairs creativity with rigor, and experimentation with accountability. You will collaborate closely with the Head of Demand Generation, Lifecycle, Content Strategy, Marketing Operations, and our broader performance teams to shape paid social programs that are consistent, measurable, and impactful. 

This is a remote-friendly, execution-first role for someone who enjoys solving problems, moving quickly, and seeing their impact at scale. 

Why This Role Matters 

Every campaign you launch brings someone closer to having their medical story understood clearly and completely. Every optimization improves the pathway to presenting evidence that the VA can evaluate fairly. And every test you run helps us refine how we reach people who deserve clarity, dignity, and trust in the process. 

Your work influences the scale and reach of a mission that matters. 

If you’re ready to build, experiment, collaborate, and contribute to something that meaningfully impacts people’s lives, we would love to meet you. 

• Competitive compensation ranging from $77,900 - $99,200 per year PLUS quarterly bonus.  
• Medical, dental, vision, 401k program, and more.
• Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
• Joining a rapidly growing organization.

What You’ll Focus On 

High-Velocity Campaign Execution 

• Build, launch, and optimize paid campaigns across existing and emerging channels used by our audience. 

• Manage high-volume budgets with discipline and attention to detail, knowing that each impression and each click creates a critical moment in someone’s path to accessing clear medical evidence. 

• Ensure every campaign is set up for signal quality and measurable return, using strong structure, clean naming conventions, reliable tracking inputs, and actionable experiment design. 

Creative, Ad Testing, and Messaging 

• Create, iterate, and optimize social ad creative quickly, using a tightly integrated workflow with content, design, and lifecycle. 

• Write clear, resonant direct-response ad copy that resonates with the populations we serve. 

• Develop creative tests that reveal what motivates large, diverse audiences, including individuals with disabilities and Veterans of all eras. 

Audience, Targeting, and Scaling 

• Build and evolve targeting strategies across interest-based, lookalike, broad, and custom audiences, balancing scale with predictability. 

• Use platform signals, data insights, and structured experiments to inform segmentation and creative direction. 

• Identify opportunities to expand reach across while respecting each line of business’s purpose and compliance boundaries. 

Data, Analysis, and Reporting 

• Partner with our Marketing Performance Analyst to monitor daily performance across the revenue stack, including attribution through Snowflake, Atlan, Sigma, and our event and comms layers. 

• Validate tracking, UTM integrity, form performance, and event flow with Marketing Operations. 

• Develop reporting that surfaces meaningful insights, not just metrics – telling the story of what is working, what is changing, and what should happen next. 

AI-Native Workflow Comfort 

• Use generative AI and experimentation tools responsibly to accelerate creative iteration, identify audience patterns, and reduce cycle time. 

• Maintain clarity that all medical and compliance-sensitive functions remain human-led and medically grounded. 

• Apply AI tools thoughtfully to improve speed and increase testing capacity without compromising integrity. 

Cross-Functional Collaboration 

• Work closely with lifecycle, content, and demand to ensure paid social aligns with downstream behaviors and enhances the full funnel. 

• Ensure consistency of message, tone, and compliance across all campaigns, especially where audiences transition between lines of business. 

• Support creative production for large-scale pushes, seasonal initiatives, referral surges, and multi-channel growth engines. 

• 5+ years of significant hands-on experience running paid social campaigns in high-volume environments where budget, scale, and pace demand strong technical discipline. 

• A comfort level with large monthly budgets and an ability to scale spend while maintaining performance expectations. 

• A deep understanding of platform best practices, and a willingness to adopt new channels or formats. 

• Skill in writing direct-response ad copy that resonates across diverse audiences, including individuals navigating health, disability, and government processes. 

• Demonstrated success building test-and-learn systems, creative frameworks, audience experiments, and structured performance workflows. 

• Familiarity with multi-touch attribution, UTM construction, conversion events, pixel behavior, and server-side signals. 

• Experience working with data and reporting environments, including cloud-based stacks such as Snowflake, Atlan, and Sigma. 

• A working comfort with AI-native workflows that accelerate ideation, testing, iteration, and operational speed. 

• A mindset that blends curiosity with accountability. You solve problems, test ideas, speak plainly with data, and drive measurable outcomes. 

• A desire to contribute to meaningful work rooted in service, clarity, and ethical responsibility to Veterans and individuals with disabilities. 

Trajector is an EOE/Veterans/Disabled/LGBTQ employer